Farmer Training & On-Farm Support
Corporate Engagement
Policy & Advocacy
Research & Resources
Creating Impact Through Humane Poultry Practices
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Driving Lasting Impact
Reform Policies, Legal Frameworks, and Standards
POWELS works to strengthen the policy and regulatory environment for humane, sustainable, and welfare-aligned poultry systems. We collaborate with government agencies, legislators, and industry bodies to develop and/or implement animal welfare policies and legal frameworks, practical standards and guidelines for hen/poultry welfare, and align these with national, regional and global best practices.
Train Farmers and Stakeholders
POWELS builds the capacity of poultry farmers, veterinarians, animal health professionals, extension agents, and other value-chain actors through hands-on training, on-farm demonstrations, peer learning, and continuous technical support. These programs foster practical skills and behavioral change, equipping participants with the knowledge and tools to adopt humane, welfare-centered, and climate-smart farming systems that enhance animal well-being, improve flock health, reduce mortality, and boost productivity.
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Facilitate Market Access
POWELS connects poultry farmers to responsible, welfare-compliant, and sustainable markets that reward humane and sustainability-aligned production. We work with buyers, retailers, and agribusinesses to build transparent, traceable, and inclusive value chains that strengthen consumer trust and open opportunities for farmers. POWELS helps ensure that farmers benefit from fair pricing, improved visibility, and long-term partnerships, driving a market transition toward humane, food-safe, and sustainable poultry systems.
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Conduct Implementation Research
POWELS conducts applied and implementation research to generate evidence that informs policy, improves on-farm practices, and drives continuous sector-wide learning. Our research focuses on identifying effective strategies for integrating welfare, sustainability, and productivity within poultry systems. These data and evidence are translated into actionable insights that strengthen decision-making, policy reforms, and program design.
Integrate Technology through S.A.F.E
POWELS leverages digital innovation through the S.A.F.E framework and RORE to advance humane, efficient, and sustainable poultry production. Through POWELS SAFE, farmers can assess, verify, and improve their welfare and sustainability practices, gaining visibility and access to responsible markets. RORE provides real-time guidance, disease reporting, and timely veterinary/animal health assistance. Together, these tools empower farmers with technology to make informed decisions, enhance transparency, and build profitable, welfare-aligned poultry enterprises.
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Promote Consumer Awareness and Advocacy
POWELS drives public understanding, demand, and behavior change toward humane, sustainable, and food-safe poultry products. Through awareness campaigns, media engagement, and educational initiatives, we inform consumers about the links between animal welfare, food safety, and public health.
We also collaborate with influencers, retailers, and civil society groups to promote transparency in poultry production and encourage informed purchasing choices. By strengthening consumer awareness and advocacy, POWELS helps create a market that values welfare, sustainability, and ethical responsibility, driving long-term change across the entire poultry sector.
Agriculture Matters to the Future of Development
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Quality Standards
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Organic Farming
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Agriculture Products
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